Science is all about experimenting and observing to build knowledge of the world around us. That knowledge then informs the creation of theories that can then be tested and verified. This method of science results in new innovations that improve the lives of people, including new therapies for diseases and advancements in healthcare. Business however is about identifying the needs of customers and developing new products that meet these needs while also considering the potential for growth profit margins, as well as the social benefits. Science and business are a powerful combination which propels our society forward.
Innovations in science are not always successful without the backing of the business community, which is aware of the need for the innovation and is eager to see it come to market. In many instances, this means scientists must be taught how to manage businesses.
One way to do this is through the increasing practice of science to business (S2B) marketing, which helps researchers more effectively market and sell their work while also protecting intellectual property. Some universities have even set up centers dedicated to S2B and a handful of journals have emerged that focus on boosting S2B performance theory in modern physics marketing.
There is also a place in the world of business for “softer” skills, which can help build a solid foundation for success. This includes critical thinking communication, communication, and project management. This is why top universities such as Woxsen offer undergraduate programs that equip students with the tools needed to succeed in business. The Bachelor’s of Science in Business is a 120-credit program with options for concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.